5% of Twitter accounts generate 75% of Tweets! Also 24% of Tweets are created by automated bots, not humans, according to a recent study.
The “Inside Twitter” study, conducted last month by Sysomos, surprised researchers when they discovered that such a small number of accounts were generating so much of TwitterTwitter’s content. Now, they’ve published in-depth data looking more closely at that highly-active 5% of the userbase.
The findings of the report are intriguing. For instance, many of these most active users are actually automated:
We found that 32% of all tweets made by the most active Twitter users were generated by machine bots that posted more than 150 tweets/day. The actual percentage of machine-generated tweets among the most active users is probably higher than 32% because there many bots that update less than 150 times/day.
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