At RIM’s annual Blackberry World, Microsoft CEO Steve Ballmer announced a that Blackberry devices will use Bing as the preferred search provider in the browser, and Bing will be the default search and map application for new devices presented to mobile operators, both in the United States and internationally.
Effective today Bing will be the preferred search and maps applications with regular, featured placement and promotion in the BlackBerry App World carousel.
Bing is also now shipping as the default search experience, and map app, for the newly released BlackBerry Playbook.
Says Matt Dahlin, Director, Bing:
These new experiences highlight how the mobile landscape is changing. Devices are becoming sensors that can provide real-time access to information to help people quickly complete tasks on the go. We’re going to see a convergence of search, commerce, social and location-centric services where Bing will provide the intelligence and the organizing layer in the cloud that connects a user’s intent with action, helping people be more productive.
Microsoft and RIM will now also market and promote the strength of their joint offerings as “Making better decisions with Bing on BlackBerry.”