Chinas Facebook – Renren, a social networking site

Most of you may have heard about Pakistan’s Millat ‘Facebook’, but I wonder how many of you may have heard about Renren, China’s “Facebook”!

The Renren Network is a Chinese social networking site founded in 2005 has more than 150 million active users. It was earlier called as the Xiaonei Network, and is very popular among college students in China.

RenRen’s user interface is very similar to Facebook and, its APIs are similar to Facebook’s with efforts underway to develop an SDK similar to Facebook as well.

Oak Pacific Interactive, apart from Renren, also owns Nuomi, a website similar to the popular U.S. website Groupon featuring daily deals and more. Oak Pacific Interactive is now preparing for an IPO, sometime in 2011,

Wang Xing, who started the site, that is now called Renren,  dropped out of a PhD program at the University of Delaware and returned to Beijing to create a local version of Friendster. It flopped. Two years later, he heard about Facebook! He said that his goal in creating a social network was “to make a better world.” Today, he almost never goes on Renren!

Renren is on the rise and simply blazing ahead! Its lean, mean and fighting fit management team is more aggressive than the competition in China. It has also benefited from the fact that Chinese do not have access to some of the globally popular social networking websites.

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Anand Khanse is the Admin of TheWindowsClub.com and a 10-year Microsoft MVP Awardee in Windows for the period 2006-16. He enjoys following and reporting Microsoft news and developments in the world of Personal Computing & Social Media.