It seems, Facebook has managed to grab all top positions when it comes to ‘most preferred social networking sites’. Recently TWCN mentioned an analysis, in which Facebook was the preferred choice for many companies to run their video advertisements. Now, yet another research done by the Pew Research Center says that Facebook is also the most preferred social networking website amongst teens. Thus, Facebook beats other social networking sites such as Instagram, Twitter, Snapchat, Google+, Tumbler and Vine in this race, mentions the research.
Facebook still popular with teens
The report by the Pew Research Center was published on the website on April 9th, 2015. The analysis was done to compare preferences given by teens to different social media platforms. The 1060 respondents of this research were teens who aged between 13 and 17.
As per the report, nearly 71% of the teens preferred Facebook; while 52% teens preferred Instagram. Twitter and Google+ were on the 4th and 5th position respectively, with 33% teens supporting these social media platforms. Tumbler scored the lowest with only 14% teens giving it preference; while the rest of the social media websites together got 11% of the votes.
There’s also another interesting finding amongst the users of Facebook. The report says,
“Boys are more likely than girls to report that they visit Facebook most often (45% of boys vs. 36% of girls). Girls are more likely than boys to say they use Instagram (23% of girls vs. 17% of boys) and Tumblr (6% of girls compared with less than 1% of boys).”
The research not only highlighted that Facebook tops the list of preferred social media platforms; but it also highlighted the social networking trends amongst teens. Some of the highlights of this report were as follows:
- 24% of teens go online “almost constantly,” thanks to smartphones.
- Nearly three-quarters of the respondents have smartphones, while 30% teens have basic phones. Teens having no cell phones at all, were only 12% of the respondents.
- The availability of smartphones also varied based on the respondents’ culture and origin. 85% of the African-American teens have smartphones, while 71% of both white and Hispanic teens carry the smartphones.
- 71% of the teens use more than one social networking site.
The research done by the Pew Research Center finds out many trends related to social media platforms. This study will certainly help these platforms in deciding their next strategy so as to attract more users; especially the youth from different age groups