Microsoft recently unveiled Bing, a new Search Decision Engine and consumer brand, providing customers with a first step in moving beyond search to help make faster, more informed decisions.
Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.
A feature called Hover displays a brief summary of each Web page when your cursor is hovering over the right edge of a link, and this can save you from visiting a useless page. As another time-saving feature, to further save searchers from clicking to another page, Bing answers medical queries by featuring information from the Mayo Clinic at the top of the results page.
Videos on Bing start playing when you move your cursor over a thumbnail still image from the video, without requiring you to press play or go to a new page; the videos stop when you mouse elsewhere. A query about a company usually returns its customer-service phone number at the top of the results page. Shopping, restaurant reviews and travel are also significantly enhanced by Bing.
You can bring up Bing by going to Bing.com. This Web page is a perfect example of the search engine’s engaging, attractive style. Bing.com evokes the cover of a glossy magazine with a stunning photo that takes over the page.
You can add Bing as your default Search Provider in Internet Explorer 8 today by clicking here.
The Bing Community is a collection of Bing blogs and forums dedicated to an open discussion on Bing.
You may also want to to check out Club Bing.
Want to add the Bing Box to your website? Go here.
Download three Bing-branded ringtones for your mobile device from Microsoft.