Genuine Advantage makes way for Windows Activation Technologies.

With Windows 7, Microsoft is making some subtle changes to the ways it tries to thwart piracy. It has changed the name of its anti piracy technology, from Windows Genuine Advantage to Windows Activation Technologies, since the Windows Genuine name did take some beating in the market place.

windows 7 activation

“Fundamentally the goals are the same. The guiding principle is to enable the customer to know when the software they are using is genuine and licensed and help them to do something about it if it’s not. However the technology used in Windows Vista and Windows 7 is fundamentally different from that used with Windows XP. It consists of new code and the latest methods for protecting Windows in ways that can only really be achieved with the components that are built in to both Windows Vista and now Windows 7. For that reason the anti-piracy features in Windows 7 — and future versions of updates of the technology for Windows Vista — will be referred to more accurately as Windows Activation Technologies.

In Windows 7 we modified this process: When customers choose to activate later they will see a dialog box highlighting how activation helps them identify if their copy of Windows is genuine and be allowed to proceed immediately without a 15-second delay. In Windows 7 we’ve made changes so that users will see more informative notifications messages and be able to more easily complete the tasks they need to.”

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Anand Khanse is the Admin of TheWindowsClub.com and a 10-year Microsoft MVP Awardee in Windows for the period 2006-16. He enjoys following and reporting Microsoft news and developments in the world of Personal Computing & Social Media.