Yahoo Mail stops users with Ad Blockers installed from accessing their accounts

Yahoo’s revenues continue to decline. One reason that can be attributed to the decline is lower than expected contribution of the premium ads. It now appears that Yahoo Mail has blocked users who are using AdBlockers from accessing their mail accounts and asking them to disable them first, in order to access it.

yahoo blocks

Yahoo Mail denies access

Yes, if you are using an Ad blocker, you might face some trouble accessing Yahoo Mail with the following message displayed on your screen:

Uh oh… We are unable to display Yahoo Mail. Please disable Ad Blocker to continue using Yahoo Mail.

The message can be seen in both browsers – Google Chrome and Firefox.

Yahoo said it was testing a “new product experience” in the US.

Following the act, dozens of service users took to web forums and social media to complain that they were blocked and denied from accessing their Yahoo email accounts unless they disabled their ad blockers.

Yahoo! representative agreed and confirmed the news and reported that the company was testing out a sort of lockout for ad blocker users. The story left many Yahoo! Users annoyed forcing them to express their outrage on social media like Twitter and Facebook.

Defending the action against block, the company officials said,

“At Yahoo!, we are continually developing and testing new product experiences. We are testing the feature with a small set of U.S. users.

In its bad times, Yahoo currently relies on advertising to earn money from its Yahoo Mail service which is available to use for free.

Is this a new trend we are seeing? Will websites who spend money in offering free services or generating content and offering it free to all, block users with Ad-blockers from accessing it, unless they disable it? Only time will tell!

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The author Hemant Saxena is a post-graduate in technology and has an immense interest in following Microsoft and other technology developments around the world. Quiet by nature, he is an avid Lacrosse player.