Yahoo today announced that it was partnering with AVG, the Internet Security Providers, to provide safe and secure search to its consumers. The new Search & Distribution relationship between the two companies would help provide Internet users with peace of mind when searching the web or accessing their favorite online properties.
AVG Secure Search would now also be powered by Yahoo! and would protect users from dangerous websites using its own LinkScanner technology. LinkScanner is however known to give out false-positives, thereby blocking you at times, from visiting genuine sites.
Internet users everywhere want to be able to access online content easily without having to worry about security threats. We’re committed to providing a rich search experience to AVG users and see this relationship as a strategic way for us to enrich and broaden our search footprint moving forward, said Shashi Seth , senior vice president of Connections at Yahoo!.
For AVG, the deal represents a shift from the company’s previous strategy of entering into exclusive search agreements in its search and advertising services business.
For Yahoo! the deal could mean an exposure to 143 million AVG users.