And that’s probably as it should be. I liked a few features of Posterous better than Tumblr; however, in the end, Tumblr pretty much out-classed Posterous across the board. So the right company ultimately won, I guess.

It’s been interesting to watch the tough economic times since 2008 take-down the also-ran companies out there. It’s an interesting “survival of the fittest” economic lesson happening before our very eyes.

One of the pieces of advice that I’ve always given people in the brick-and-mortar world whenever they’re considering doing business with a small company has always been to go to the library and find a five- or ten-year-old (or even older) copy of the yellow pages, and then see if the company in question is in it. That, at least, shows whether the company’s been around for a while, and saves one from dealing with a start-up that’ll just end-up going out of business in a year or two.

On the Internet, setting bookmarks to interesting websites, and then seeing if they still work two to five years later accomplishes a similar task. Of course, Posterous has been around long enough that none of that wisdom really applies. But you get my point. Longevity matters; and tough economic times culls the weaker companies (and their websites) from the herd, leaving only the strong and lasting ones. That’s what we’ve been witnessing, especially since 2008. This Posterous thing, really, is just a part of that.

Gregg L. DesElms
Napa, California USA
gregg at greggdeselms dot com