US computer giant Microsoft has won back its crown as the number one consumer brand in the UK for 2009. The 12th annual top 500 Superbrands survey has revealed the winners and losers during this economic downturn.
A list of about 1,400 brands was considered by a panel of experts, with more than 2,000 UK consumers taking part in a vote.
At number two was Rolex, while Google slipped two places to third. Lego and Coca-Cola were new to the top 10.
Last year, Microsoft lost the first place to internet giant Google. This year, Apple has made it into the top 10, according to a study by SuperBrands.uk.com.