A taste of Windows 7 advertising.

A number of conceptual TV commercial spots by director Marty Martin produced for Microsoft with a tight budget, short 3 days deadline and a Canon 5D Mark II SLR gives some clues to what the up and coming mainstream worldwide launch campaign for Windows 7 might focus on and look like.

Windows 7 College Spots – Shake – Canon 5D Mark II from Marty Martin on Vimeo.

The final scene of all the spots illustrate Windows 7 in use, putting into context what the rest of the ad is about.

If this assumption is correct, then the Windows 7 campaign would address at least one criticism of Windows Vista’s “Wow starts now” campaign where the product was almost completely ignored except for the iconic but non-sequitor Flip 3D reference.


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Anand Khanse is the Admin of TheWindowsClub.com, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. He enjoys following and reporting Microsoft news and developments in the world of Personal Computing & Social Media.

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