Acer President: We are taking a Wait-and-watch approach with Windows 8

Well, looks like these days are not going that good for Windows 8. Earlier Fujitsu President Masami Yamamoto said that the interest in Windows 8 has been “weak” for their company. Not only that, but he blamed it for the company’s lower sales.


And now Acer’s President, Jim Wong, in an interview with Digitimes, has said that his company still has a “wait and see” attitude for Windows 8. He said that because Microsoft launched Windows 8 in the fourth quarter, it left company’s with very less time to promote their product. He further added that since Windows 8 includes some drastic changes, consumers need time to adopt themselves and that might be a big reason behind slow start of Windows 8. He said,

In the past, market observers would accuse Windows of lacking innovations. And Windows 8 with brand new features have still been greeted with pessimism. Some observers believe the new interface and touchscreen control will dramatically delay adoption by consumers. But companies must take risks when introducing innovations, and therefore it is still too early to say whether Windows 8 is a success or not.

For better introduction of Windows 8 to consumers, Acer has established several experience centers in Europe, Australia and Asia . He further added,

As a brand vendor, Acer’s job is to accelerate acceptance of the new operating system and the company has established several experience centers in Europe, Australia and Asia to help consumers understand more about Windows 8, as well as Acer’s products. As for the US market, since Microsoft already has 35 stores throughout the North America region, it won’t be necessary for Acer to invest resources in the market to educate users there.

Now its time to see how Microsoft responds to this as their  biggest bet Windows 8, hasn’t done as per the expectations till now.

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Roger Dunning is a technology evangelist. He lives in New York with his wife and pet dog. You can find him 24×7 on the Internet.

One Comment

  1. Ken1ceo

    The comment stating that Windows 8 came out in the 4th quarter giving Acer little time to promote their devices is dead wrong. The world knew about and tested Windows 8 for more than a year.

    In fact, Acer has one of the nicest new Windows 8 devices out in the Aspire S-7. I have it and love it. They are on top of the pack and are in a great position to be a leader in this new emerging market of Windows 8 designed machines.

    What a thoughtless thing to say from a clueless leader running a major company.

    Great job Microsoft on your design, innovation and care for legacy customers. The rest of the world will applaud what you have done. Humans are change resistant by nature and therefore blinded by the present.

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