Anatomy, design and promotion principles of Windows 8 Store

Windows 8 Store is the result of a reimagined Microsoft-developer partnership providing a new dimension to it. It will provide a large economic opportunity to as many of developers as possible by providing a direct delivery method to the innovation and creativity of developers. By the time Windows 8 ships, 500 million devices will be compatible and ready to adopt Windows 8 and there will be only one place for the application delivery: that is Windows 8 Store.

Windows Store is made with the goal of making the delivery of Metro Style Apps with a simple and straight forward user experience. It will expose much of the developers application to as many user as possible and reduce the path, those users have to take from first contact to purchase to usage.

First, the design and promotion principles of Windows 8 Store:

Windows 8 is designed with a Account Based Licensing Model as different from Machine Based Licencing Model in case of previous versions of Windows. Windows 8 Store will incorporate the same Account Based licensing model to Metro Style Apps that will have the very same licensing terms, but there will be a fixed multiple machine limit in order to provide flexibility for the roaming scenarios of the user.

Windows 8 Store will feature the Apps in different section and subcategories. The Spotlight section will be edited and maintained by Microsoft. It will feature Apps that are very popular among the users or which are incredibly good. Microsoft will take care of rotating the Apps according to calendar and equal opportunities will be made available to everyone. There will be themes to list Similar Apps and promotional events to promote them further.

Similar Apps will be collected and sorted in categories and there will be ratings for each of them. A very small list of filters will be there so as to avoid tunneling down and back-out all the time.

App-listing page will feature description, screenshot, average rating and  price of the App with choices to try for free or purchase the product. This is the page which will show off the App.

Coming to the Windows 8 Store Anatomy:

With an incredibly diverse range of Application categories, their “discoverability” becomes a challenge.  To solve this problem Microsoft will expose App-listing pages to search engines as all users cannot be expected to be browsing the Store for Applications. The target of those search engine results will either be the App-listing page in the store or simply a message revealing the availability of a similar App in Windows Store.

Apart from this, downloading the apps from the Windows 8 Store and installing it on your system promises to be an easy and a delightful experience.

Roger Dunning is a technology evangelist. He lives in New York with his wife and pet dog. You can find him 24×7 on the Internet.

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