A Computer OS is different from a soda can, says Microsoft to critics

Windows 8 is Microsoft’s big bet. Some are raving about its new user-interface plus features and how it works like a charm especially on tablets while others are quick to dismiss it off as a failure. Genuine feedback is always welcome, but Microsoft fears that many of the folks expressing against the operating system haven’t given it a genuine honest look.


“In this world where everyone is a publisher, there is a trend to the extreme – where those who want to stand out opt for sensationalism and hyperbole over nuanced analysis. In this world where page views are currency, heat is often more valued than light. Stark black-and-white caricatures are sometimes more valued than shades-of-gray reality.” – Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft

Stating that ‘weak signals are easily amplified’, Microsoft underlines that a computer operating system is much different from a soda can and it caters a different experience to different customers all the while focusing on improving the product much better with open ears for genuine feedback. Maybe it’s time to focus on the centre rather than on weak nuances, it says.

“In the center, selling 100 million copies of a product is a good thing. In the center, listening to feedback and improving a product is a good thing. Heck, there was even a time when acknowledging that you were listening to feedback and acting on it was considered a good thing.”

Microsoft believes that Windows 8 is a great product and is poised to be even better in the near future. New devices will emerge; new data will lead to new use cases and in turn new experiences. There will be consumers who’ll agree strongly. There will also be users who’ll disagree strongly.

Microsoft has a point here, in my opinion. Use a product/service genuinely in true form and the feedback that comes out of it is always in good spirit, helping improve the product even better. Not focusing on the centre/core and instead ranting about the few features that you’ve used is considered naïve, immature and just doesn’t contribute except for increased page views. You get the point, no?!

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Microsoft Student Partner | Computer Science graduate | Loves flirting with technology | Microsoft watcher | Syed Asrarullah lives on the web at @asrartheone.


  1. this is hilarious .. that means the positive feedback that came for windows 7 was also a joke ? What a kindergarten thinking by author !

  2. zepe

    There is little question that Microsoft thinks Windows 8 is great and possibly it is, only time will tell. They want people to change their ways of doing things and rush in to adopt their way of thinking. Not good! In my view They just rammed it down our throats with no help or transition. When one is faced with this kind of change, it soaks up a lot of time and productivity to try and relearn everything and if you’re working it’s time you don’t have.

    People, in general, oppose change. When Ford discontinued the model T people had a difficult time accepting the new technology. Many couldn’t, wouldn’t and didn’t accept it. If Microsoft had provided a good way to transition to their new way of doing things it would have been much better. It appears that they only had the portable market in their sights when they could have easily provided for both and gradually transitioned everyone. Even a short basic manual would have helped tremendously, but no they didn’t which shows very little concern for the customer. Not every one is a techie and wants radical change all at once.


  3. Asrartheone

    When did we ever day that? Or Microsoft? Here, primarily the kind of feedback was stressed upon, with a finger pointing to those who go out and trash a product without giving it much thought and/or use. It’s pretty simple. Positive feedback is of course always welcome, given that it holds ‘credibility’. Simple enough for a ‘kindergarten’ kiddo to understand too 😀

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