Facebook is trying to be helpful to creators and publishers so that they can easily manage their Intellectual Property (IP). Facebook has updated the Rights Manager in Creator Studio. The social networking giant will work with a handful of partners, to begin with. As a result of this collaboration, Facebook will provide early creators and publisher partners with ways to exercise control over pictures they own.
Facebook Rights Manager in Creator Studio
The update will not only allow creators and publishers to claim ownership of certain content but they can also control or moderate the spread of those images. For instance, Facebook will be able to tell creators where their pictures show up across platforms including on Instagram. This way, Facebook is cracking down on those accounts that steal content from other creators for their personal gain including engagement and certain other monetary benefits.
Eventually, these controls will be available to everyone. But for now, Facebook is testing the photo rights feature with select content creators and publishers. Well, claiming and moderating IP ownership of music and videos already works across Facebook. The company is only extending these controls to photo content. This is more likely to help creators protect memes. Here’s what Facebook had to say:
“We want to ensure Facebook is a safe and valuable place for creators to share their content. That’s why we built tools like Rights Manager in Creator Studio to help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and Instagram.”
Getting started with the Rights Manager
- Facebook Page admins can submit content they’ve created and want to protect under Rights Manager.
- Rights Manager can find matching content on Facebook and Instagram.
- Creators can then claim ownership of the content or restrict visibility to certain locations.
Facebook did not say who it has joined hands with, but one thing is for sure: Whoever is a Facebook partner in this, they will be able to monitor where their photos show up including on Instagram. Facebook partners will also be able to issue a takedown request, notifying Facebook to remove the infringing post entirely or restrict its visibility to certain areas where applicable.