Firefox to start displaying ads

If you are a Firefox user, now get ready to see advertisements in your browser as Mozilla has started displaying ads in it. The decision comes on the eve of the launch of Firefox 33.1 which was launched this Monday. The ads will appear in the form of Tiles in the new tabs page which used to show the history of the most visited sites by the user.


Firefox to decrease dependence on Google

Mozilla’s major revenue comes from the Google, under the deal, where the Google search engine is installed as a default in the Firefox browser. Interestingly the deal was launched even before the Chrome was launched.

However, today, with Firefox falling a distant 3rd in the browser market share with just 14% share, compared to Chrome’s 21% and Internet Explorer’s 58%, Mozilla does not have an upper hand going into the negotiation with Google to renew the deal that expires this November. Hence, the decision to start displaying ads is seen as an attempt from Firefox to decrease its dependence on Google where it can start making revenue for itself.

Mentioning the initial advertisers on the Firefox, Darren Herman, VP of the Content Services, wrote in his blog,

“Today we are excited to announce our first two sponsored Tiles partners: CVS Health and their media agency Mindshare North America, and We are live in 8 languages and 25 different countries, and will continue to iterate with Mindshare/GroupM and, as well as with our community, as we continue to improve on the experience”.

Firefox, who has been pretty advocate in not tracking its user’s browsing history, said that running sponsored content in tiles is results-based and not surveillance-based. Also, Firefox, will not allow tracking beacons or code in Tiles. It has also allowed you remove the Ad Tiles.

Distancing itself from other browsers that track user’s behavior, Firefox said that it would not be collecting, or providing advertiser’s information about its users. “There are certain categories that require screening or what’s commonly known as age-gating, or have other sensitivities, that we will stay away from, such as alcohol and pharmaceuticals”, said Darren Herman.

As a Firefox user, how do you react to this bit of development?

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Ankit Gupta is a writer by profession and has more than 7 years of global writing experience on technology and other areas. He follows technological developments and likes to write about Windows & IT security. He has a deep liking for wild life and has written a book on Top Tiger Parks of India.


  1. vaga

    oh more ads yipeeeeeeee.
    every firefox new update I dread!

  2. Adrian

    Personally I hate ads, VERY much. These things insinuates in the collective behavior of our civilization, eating a lot of our personal space and time. Most people today says that without ads there is not possible survival, revenue, and so on. Oh, but it is. The solution is not so obvious, but exist. A series of centralized sites (for the internet), publications, locations, where all commerce should happen. And all other forms of advertising should be forbidden. People which need something, anything, will go there. Not like it is now, every place and space in this world intoxicated with ads.

  3. Caleb

    But then how will Firefox be offered to you free? How will the free Internet exist? Wiil be ready to pay to use Firefox, Chrome or any other similar freeware?

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