The US Federal Energy Regulatory Commission has granted its approval to Google, to become an electricity marketer, permitting it to buy and resell electricity.
While the decision of Google to enter the power business may seem a strange one, it actually makes sense.
The search business (as well as Google’s numerous other services) require vast farms of servers to power billions of requests worldwide. These data centers using a tremendous amount of power.
Thus it’s in Google’s best interest to try to ensure reliable, affordable power.
Google also will look to use its new-found abilities to make good on its motto “do no evil” by adopting power from renewable sources.
Thanks to the approval, the company can now directly buy power from renewable energy installation, rather than having to purchase it second-hand through a utility.