Google is looking for ways to allow its customers to make purchases without leaving its site. As such, the company will allow people to purchase certain items directly from its search results pages. Google will do this by featuring a BUY option alongside paid search results on mobile in the “Shop on Google” section.
Google to add Buy feature to Search Results
Interested buyers who click on this button will automatically be directed to another Google product page, where they can check their orders, customize it and choose a shipping method before completing their purchase. Users then, will be required to submit their payment information directly to Google, where the order will be passed on to the retailer to be fulfilled and users can choose among sizes and colors, select shipping options and complete the purchase.
Reports from sources also suggests that Google will start with a small amount of products and then grow from there. The feature initially won’t appear for organic search results, nor will desktop users even get one at first. Instead, Google will first test the buy button for mobile searches, reports WSJ.
Google believes, the feature will help better position Google as an e-commerce force against rivals like Amazon and eBay, which have over million users. The move is ingenious but isn’t thrilling the smaller retailers. If you remember, just a week ago Google introduced a way for US customers to make delivery orders from local restaurants.
The latest move from Google is intended to make the search-giant one-stop solution from everything to finding web pages, to purchasing products, to ordering takeout.
Please note that official launch date is yet to be confirmed.