Jay-Z is a smart businessman, you’d agree. With smart investments and deals, he’s proved his business acumen from time to time. His new deal with Samsung is an underline of the above where Jay-Z fans will be able to download and listen to his latest album, Magna Carta Holy Grail, three days before its official launch exclusively on their Samsung phone for FREE.
The ’99 problems’ rapper announced the deal with a three-minute commercial during the NBA Finals on June 16, 2013 where the first million Samsung mobile users will be able to download his latest album for free on their cell phones through a special mobile application.
“Pretty much what the album is about is this duality, how do you navigate your way through this whole thing, through success, through failures, through all this, and remain yourself,” – Jay-Z
In the commercial, Jay-Z can be seen working on the album with producers including Timbaland. He’s one of the few celebs out there who possesses a flair for tapping on marketing power and his own brand image. Jay-Z’s deal with Nokia, his partnership with Budweiser etc. are a proof of the same.
“We don’t have any rules; everybody is trying to figure it out. That’s why the Internet is like the Wild West, the Wild Wild West. We need to write the new rules.”
According to the Wall Street Journal, it seems Jay-Z will pocket $5 for each of the 1 million album records downloaded as a part of this special promotional offer. However, only owners of Samsung Galaxy S III, Galaxy S4 and Galaxy Note II will be eligible for exclusive access to the album first on July 4 (three days before its release on July 7).
Jay-Z must be crooning: “I got 99 problems but Samsung ain’t one”.
- Tags: Samsung