McAfee software to be rebranded as Intel Security

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  1. John McAfee’s nuts… went off the deep end a long time ago. I met him in the ’70s at one of the West Coast Computer Faires. You could already see, even then, that he was right on the border of being nuts. There is, after all, a fine line between genius and insantiy…

    …and there’s absolutely no question that he was, back then, true genius.

    There is virtually no one who hasn’t heard of the “McAfee” brand as an anti-virus product. It has existed since the earliest days of MS-DOS and PC-DOS; I remember using it, and putting it on my clients’ machines; and I remember John McAfee being one of the foremost authorities on viruses; and I also remember when he answered his own phone and I could call him and consult with him about malware-related stuff. No one who has purchased a Windows machine from any of the big labels (Dell, HP, Gateway, etc.) in the past nearly 20 years didn’t have McAfee anti-virus bloatware pre-installed on it.

    Imagine, then, just exactly how much John McAfee has screwed-up in recent years, and has so harmed his own name’s reputation, that Intel is willing to completely throw away the “McAfee” brand name for which I’ll bet no small part of that $7.5 billion paid. That’s really the story, here: how Intel decided that its 2010-acquired anti-virus products being in any way associated with the name “McAfee,” any longer, just isn’t worth it. Yikes!

    Fortunately, for Intel, it’s “Intel” brand is even bigger; and so other than having wasted whatever part of the $7.5 billion that it paid for the McAfee company was intended to cover the cost of the brand name, Intel’s gonna’ be fine with its new “Intel Security” product.

    __________________________________
    Gregg L. DesElms
    Napa, California USA
    gregg at greggdeselms dot com

    Veritas nihil veretur nisi abscondi.
    Veritas nimium altercando amittitur.

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