Microsoft, in partnership with designer Gavin Mathieu, has announced their very first line of capsule clothing collection named Hardware. Microsoft believes Gavin’s orientation towards capsule clothing focuses on creativity and self-expression.
Hardware is Microsoft’s line of capsule clothing collection
At the core of this collaborative venture is a shared philosophy. Microsoft’s thinking, as it aligns with Gavin’s too, is that people don’t work at Microsoft to look cool, but instead, to make others cool. With a goal around people and not products, this venture seeks to uplift and empower others.
“Building great relationships requires trust, honesty, mutual support, and appreciation. From our first conversation with a designer and creative powerhouse Gavin Mathieu, there was an immediate sense of connection—one that was rooted in mutual respect and a shared goal: creating something together that uplifts others.” Quoted Microsoft in their official press release.
Microsoft said that, while cocreating was tough, it was this complexity that fuelled the passion and uniqueness of this project. This partnership between Supervsn Creative Director Gavin Mathieu and Microsoft will feature a nine-apparel collection.
“What Gavin has designed for this collection captures the spirit of our discussions on enabling people to move and create in a way that helps them make the most impact. Gavin believes, that “humans are at their highest level of self when they create.” And we believe that expression should be effortless,” Microsoft’s Multicultural and Social Communications Director Amanda O’Neal said in a news release.
For a long time before the launch announcement came on July 12th, there were a lot of murmurs and ambiguity around what “Hardwear” was about, given this is the first time that Microsoft has ventured into the apparel industry.
The Hardwear collection currently comprises two t-shirts; one boasts the classic Windows XP wallpaper, while there’s the vintage MS Paint icon on the other one. Both these t-shirts are available at $60 each. There is also an Inbox Overshirt, a Green Utility Jacket, Sweatpants, and Cargo Tech Pants, among other things. You can view the whole collection at the Xbox Gear Shop.
