Microsoft is all set to unveil Windows 8 globally on the 26th of October. As it enters the final countdown, it has launched the advertising campaign for Windows 8 in 42 countries.
Music is at the heart of the campaign – as Microsoft feels that music is the universal language everyone understands. Microsoft has selected music from up and coming bands, as they did not want to use the already popular songs.
With the reimagining of the Windows product experience, —marketing is breaking from the past as well. The idea behind the campaign is to be more motivating, more rooted in the product experience – less tell and more show – by connecting in an emotional and culturally relevant way that maps to the breadth of the global reach, says Microsoft.
Watch these 30 second clips and let us know what you think.
In Asia & South East Asia, folks value personal lives just as much and want to maintain their lifestyle, so balancing work and play was important.
In Asian countries such as China, Malaysia, and Singapore, Parkour—urban running, is incredibly popular and an expression of freedom as well as individualism. It was the perfect expression of Windows.
In Latin American, the campaign has a slightly different approach, but still with music playing a central role.
The campaign will include television commercials along with print ads, banner ads online, outdoor posters and branded-entertainment elements.