Microsoft has unveiled a new logo for the company. The logo has two components: the logotype and the symbol. For the logotype, Microsoft is using the Segoe font. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.
It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.
The new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors, says the blog post.
So starting today, you’ll be seeing the new Microsoft logo being used prominently, everywhere on all its website, products and services.
Wondering if the logo looks familiar? Just look at our masthead … very similar to the TWC logo. 🙂