Microsoft Tags service to terminate in 2 years

Software Giant Microsoft today announced the termination of one of its most popular mobile services. Microsoft Tag, as per the official announcement on its Facebook Page will terminate in two years. Launched in 2009, Microsoft Tag service will shut down on August 19, 2015.imgTagBanner

The Redmond based Software Giant had developed this Bar-Code like technology as an interactive advertisement platform for businesses. It is currently being used by many leading brands like Sony Picture, Universal, USA Today, Forbes Magazine, Woman’s Day, Ford, Canon and much more.

Although, the closure of this service is officially announced, users can still use it via Scanbuy. Microsoft Tag has now been licensed to Scanbuy, which is the largest QR Codes provider presently.

Microsoft declared this migration to its users in a letter saying that Scanbuy will be now supporting the Microsoft Tag components. With this transition, the current Microsoft Tag customers can continue running their advertising campaigns using ScanLife platform.

President of Scanbuy Mike Wehrs confirmed the news saying, “The mobile engagement space continues to grow rapidly with millions of additional new transactions worldwide.” Mark further said, “With this ability to allow our ScanLife customers to create and scan tags using the Microsoft Tag technology, Scanbuy will process data from an additional two million scans per month to help customers understand consumer interests and product intent.”

In the official statement Microsoft came clean saying that the Microsoft Tags will continue working and users can scan reports and generate codes normally until August 19, 2015.

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Shiwangi Peswani is a qualified writer and a blogger, who loves to dabble with and write about computers and the Internet. While focusing on and writing on technology topics, her varied skills and experience enables her to write on any topics which may interest her.

One Comment

  1. Gregg L. DesElms

    Most people didn’t even know it existed, much less whether it was any serious competitor to QR Codes. Fancy colored QR Codes have been around for a while, in any case. And QR Codes, actually, aren’t really that popular, either. So just IMAGINE how off-of-everyone’s-radar was Microsoft’s “Tag” technology.

    The far more interesting question is why Microsoft keeps doing this sort of ridiculous thing; why it can’t just give a thumbs-up to whomever introduces a new and cool technology (like, in this case QR Codes, for example) and then embrace it and make products for it, like everyone else. Instead, its kneejerk response is to go out and create its own version… think: Silverlight to compete with Flash… or how loathe to embrace Worldwide Web standards in its browser, and how it tried to innovate new and unnecessary versions of HTML of its own, until recent years.

    It’s hubris; the epitome and arrogance. Microsoft has always been that way; and likely always will be.

    Gregg L. DesElms
    Napa, California USA
    gregg at greggdeselms dot com

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