Microsoft & Interpublic Group, one of the world’s largest advertising holding companies, today announced they have entered into a partnership agreement in which IPG will designate Microsoft’s Atlas as a preferred ad-server solution.
The agreement covers IPG’s North American agencies and puts into place preferred pricing agreements for Atlas enterprise technology for IPG clients, while Microsoft will benefit from increased opportunities for collaboration between the two companies.
Currently, Microsoft and IPG are launching a companywide introduction of Atlas to IPG’s North American agencies. This rollout includes in-person demonstrations and webinars, as well as training and integration.
IPG agencies in North America include media companies Initiative and UM, which have extensive relationships with Microsoft and Atlas, as well as integrated agencies such as Deutsch Inc., a Lowe & Partners Company; Hill Holliday; The Martin Agency; and McCann Erickson, as well as digital specialists such as R/GA, HUGE and ID Media.