No Texting while Driving, It Can Wait – Mobile companies launch campaign

Three enemies on the road – Speed, liquor and overload! May be there’s one more but not considered as deadly as these, Texting! Yes, A recent study has revealed texting while driving is killing more teenagers every year than drunk-driving in the U.S.

It can wait

No Texting while Driving. ‘It Can Wait’ Ad Campaign

Taking stand against this act of texting while driving mobile companies have come up and launched “It can wait” campaign to educate users strongly on the topic. The campaign is Initiated by AT&T and backed by other popular cellphone companies like Verizon Wireless, Sprint, T-mobile and 200 others.

The multi-million dollar joint ad-campaign sees the rivalry of the network carriers being put aside for a better cause. The campaign in my opinion will promote the use of hands-free accessories more to make calls while driving.

It will also share the story of those who have taken the pledge for some reason. It can wait campaign kicks off on May 20 with the story of Xzavier Davis-Bilbo whose life was changed in minutes because of such (texting while driving). Xzavier in 2010 was paralyzed completely from below the waist, after being hit by a car driven by a young woman who was texting while driving. He was only 5 years old then.

So, pledge for something and be a part of the campaign. You can find the full details of the entire campaign here.

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The author Hemant Saxena is a post-graduate in technology and has an immense interest in following Microsoft and other technology developments around the world. Quiet by nature, he is an avid Lacrosse player.


  1. Ernie

    About time the phone companies got together over this and this campaign is a long time coming. This should be punishable by imprisonment. It is one of the most dangerous actions that a driver can take and in my opinion ranks as bad as drink driving. Second to that is reading a text, [whether hands free or not] whilst driving.

  2. Ernie

    I forgot to say I hope this campaign also comes to the UK

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