Windows Phone at the moment is a failed platform that continues to fail, even more so after Microsoft bought Nokia’s mobile division. However, company CEO, Satya Nadella, seems to have a different view on things.
The recent report shows that Windows Phone is sitting back with a mere 1.7 percent market share. Windows 10 Mobile is a mess with all its bugs, and as such, the new Lumia’s have suffered because of it.
Windows 10 Mobile market share
With this in mind, Satya Nadella doesn’t seem to care as much, and we have to wonder if he’s just attempting to play it safe instead of saying what we all know is true.
According to the Microsoft CEO, market share does not matter. He said his company would be doing itself a great disservice if it measures itself by the market share of its products. Now, we do understand that a company should measure itself by the quality of its products instead of market share, but what Nadella needs to know is that market share determines how well a company is performing, and how consumers are thinking.
Nadella went on to make the following statement:
“If you think of this more like a graph, these [devices] are all nodes. Sometimes the user will use all of these devices … sometimes they’ll use only one or two of our devices and some other platforms — so be it. But we want to make sure that we are completing the experience across all of these devices.”
It would seem from that statement that Microsoft is more interested in having its apps across several mobile platforms. Doing so allows the company to cast a wider net. With the 1.7 percent market share Windows Phone is holding, that is not enough for the software giant, which is probably why Android and iOS is being treated a lot better as of late.
From what we have deciphered, it seems as if Microsoft would not care much if Windows Phone falls by the wayside because its services are doing quite well on other platforms. This must be the case because let’s face it, Windows 10 Mobile feels like an afterthought, an operating system the software giant doesn’t believe can succeed.
I would love to buy 2 of the 920XL Windows Phone but not one carrier is selling it. Who ever is in charge of marketing for Microsoft should be canned!