It appears Microsoft has come up with a new trick to convince Windows 10 users to use Microsoft Edge instead of rival browsers from Google, Mozilla, etc. This inference rests on the premise that the new Insider Build 17744 for Windows 10 users, scheduled to be available next month for the public as Windows 10 2018 October update warns users to switch to Edge while attempting to install Firefox browser.
Earlier too, there have been multiple attempts from Microsoft prodding Windows 10 users to switch to Edge as the default browser, but the latest move marks some difference.
Microsoft wants Windows 10 users to use Edge
A user who sensed the change took to Twitter to report that when he proceeds to launch the Firefox installer a Windows 10 prompt shows up insisting the user try Microsoft Edge which it claims to be faster and safer in comparison to its counterparts.
Also, the message displays a large bold button titled “Open Microsoft Edge” and “Install now” adjacent to it to install the browser right away. The prompt then proceed further to highlight some of the new features in the browser. Like, including the ability to annotate web pages, distraction-free Reading Mode and others. When allowed to install, Edge browser launches itself as the default browser for the operating system.
Microsoft has reponded by saying – We’ve tested this functionality with Insiders only – The Windows Insider Program enables Microsoft to test different features, functionality and garner feedback before rolling out broadly. Customers remain in control and can choose the browser of their choice.
Although Microsoft Edge has been designed from the ground-up to correctly, quickly, and reliably render web pages, and improve productivity it has not turned out to be a rip-roaring success. Plus, it has not been embraced by those upgrading to the new operating system. A large chunk of Windows 10 users still prefers using Mozilla’s Firefox or Google’s Chrome.
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