Windows 8 gets a new logo – Its Official!

So it was true … the Windows logo has been redesigned! The re-imagination of Windows 8 is now complete! Nothing has been left unexplored, including the Windows logo!

Microsoft today announced that the old familiar and popular Windows flag logo would be dropped in favor of a new re-imagined logo, in Windows 8.

The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations, said Microsoft.

With Windows 8, Microsoft approached the logo redesign with a few key goals on mind.

  1. They wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
  2. It was important that the new logo carried Microsoft’s Metro principle of being “Authentically Digital”.
  3. And the final goal for the new logo was to be humble, yet confident…welcoming the Windows user with a slight tilt in perspective.

The logo has been designed by a US agency, Pentagram, who were apparently confused as to why it was called Windows when the earlier logo was a flag! And so they came up with this new concept of Windows having a logo which looks more like a windows, than a flag! For the font, Microsoft is using the International Typographic Style that has been influencing the Metro design philosophy.

And the end-result? Here it is! The new Windows 8 logo!

Microsoft has in all its wisdom decided to drop one of the most recognised symbols for a new identity. You can read more about the rationale behind the new logo design here.

So, what do you think of this decision? And do you like the new logo?

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Anand Khanse is the Admin of TheWindowsClub.com, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. He enjoys following and reporting Microsoft news and developments in the world of Personal Computing & Social Media.

23 Comments

  1. SoundMIx

    More of a window and less of a flag. OK with me.

  2. Sdgfasv

    looks nice but is too simple I think.. They have the title like layout, that impresses me..

  3. luis matoso

    Simplicity works fine. I like it.

  4. Gdghgfgjy Ggjffv

    Ok now this is just getting retarded

  5. yethz

    When u remove the TM and the word windows 8 > purely windows looks to me…

    nowadays how advance technology is, that makes it simple no fancy logo… 🙂

  6. No Moolies

    Oh happy freakin’ day. Let’s all dress out in baby-blue outfits and do the dance of joy – three cheers to the Microsoft Moolenyans.

  7. aumarco

    [yawn]… this old lady called Windows hasn’t really thought of anything new since DOS changed to Windows 1.0

  8. Joe Lawrence

    Hope they didn’t pay somebody LOTS of money to design that!!!!!!

  9. I think Win 8 will hold enough changes for desktop/laptop users as it is, let alone the whole Metro-style recoloring of everything, right down to the logo. Not a good decision.

  10. Caleb

    I hope they did not pay lots of money to someone to design this logo.

  11. Ed

    I’m with Joe Lawrence , I hope they didn’t pay someone to design that, I have an eight year old that would have done it for free …. LMAO!

  12. Jhabril_Harris

    it basically a mixture of the first logo and the 90’s version so technically you can’t start talking trash about microsoft taking inspiration from themselves from something they had always had all along

  13. ErnieK

    I think it looks washed out and lifeless. If kept in these proportions it will consume a lot of desk space. If reduce to a size similar to existing logo it will be completely unnoticable (is there such a word? It describes my meaning though )

    With the existing logo one glance and you know what you have, it is something that has “life”. The new one it looks temporary, a place filler and it is not something I would identify with. They will also have to keep changing it for future versions of Windows.

    (On a side note to Andy)
    I will get that item put up into the forums over the next week. There was a long internet outage for me this week and I have been busy since then.
    ErnieK

  14. C.G. Ouimet

    Boring …

  15. ErnieK

    The following link leads to a reference to a blogg by Sam Moreau (principal director of user experience for Windows)

    It explains the thinking behind the new windows logo [?]

    http://www.theregister.co.uk/2012/02/18/new_microsoft_windows_logo/

    I am still not impressed with it though

  16. jtennison

    Got to agree with Joe L. and Caleb. If Microsoft spent more than 1 hour or more than $100, it was a waste of time and money. The new logo is drab and boring.

  17. Baadshah

    I like that, The new logo of Windows 8 reflects the technology passion of Windows very effectively!

  18. Ccarlos4545

    Windows 8 with the new “colorful tiles” and a Blah “Logo” it does it make any sense.

  19. Guest

    correction: it doesn’t it make any sense.

  20. Pantonjimrs

    It is really awful. It is like missing its identity.

  21. Pratik Rawankar

    Metro is rocking everywhere

  22. xCharlie

    Something Old, Something New, Something Borrowed, Something Blue…

  23. Simon walker

    Too blue don’t like it I’m afraid.But I think the win8 interface looks awful aswell,they need to candy it up a bit

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