According to the recent smartphone sales data from Kantar Worldpanel Com Tech, Windows Phone platform is fast gaining acceptance among consumers in UK.
Its user base has grown by almost 700,000 in the past year – an increase of 240%. The numbers highlights the the population of smartphone users who have shifted to Windows Phone after previously using an Android phone or Apple iPhone.
With this, Windows’ share of the smartphone market too has grown to over 6% in Great Britain, up from 2.4% the previous year. Nokia Lumia and HTC devices have proved as the driving force in the Windows’ surge.
“With Windows now holding respectable market shares across most major European countries, a key question is who is losing out? In Great Britain, 17% of new Windows customers switched from Android, 26% from Symbian, 6% from RIM and just 2% from iOS. 47% were first time smartphone buyers, said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.
iOS and Android continue to lead the smartphone sales in Great Britain and America, accounting for 30.6% and 56.2%, respectively. Samsung continues to be the number one smartphone brand in Great Britain with 36.8% share of smartphone sales in the latest three months to January, followed by Apple and HTC.