The Consumer Electronics Show 2012 was a delight to watch. It not just sprang up a horde of new exciting gadgets but also saw many existing mobile handsets being replaced by their newer versions. Speaking of mobile phones, Microsoft did leave a mark in this domain when its partners introduced high-end, breath-taking Windows Phone devices, namely the Nokia Lumia 900 and the HTC TITAN II with a 16 megapixel camera! These mobile phones left everyone gaping at them and pre-order plans were made immediately.
CES 2012 saw 88% of phones getting smoked by Windows Phone
An Android owner wiggled between various menu options to find out the weather statistics of Las Vegas as per the challenge while a Windows Phone took less than 5 seconds for the same, thanks to inbuilt live tiles.
But what stood out during the CES 2012 show was the #smokedbywindowsphone challenge, run by Ben Rudolph aka Ben The PC Guy and his team.
This unique marketing campaign gave a chance to mobile device owners to earn a few easy bucks if their respective phone beats a Windows Phone in a speed test. And if it happens the other way, i.e the Windows Phone device turns out to be faster than the lot, then they get a chance to upgrade to a new Windows Phone device right on the spot for FREE while their mobile phone which lost the challenge should carry a sticker that reads “My phone just got #smokedbyWindowsPhone”.
Result: The Android owner lost the challenge and was upgraded to a brand new HTC Trophy with Windows Phone Mango OS along with the sticker “My phone got #smokedbyWindowsPhone“.
Ben took up the challenge with a variety of mobile devices ranging from Blackberry to iPhones and Android. A Blackberry owner just accepted defeat without entering the challenge, declaring that his phone isn’t fast enough to compete with a Windows Phone; he too was upgraded to an HTC Radar. Of all the challenges, Windows Phone got an 88% winning percentage with 30 wins, 3 losses and 1 draw.
The #smokedbywindowsphone was an interesting concept by the Windows Phone team and it certainly displayed the prowess of a Windows Phone device against many big names like iPhone 4, iPhone 4S, Galaxy Nexus, ATT Skyrocket, Droid Charge, Droid Bionic, BlackBerry devices and a Palm Pre Plus.