Apple received top honors in six categories in Adweek’s “Best of the 2000s” advertising awards, including “Brand of the Decade” and “Marketer of the Decade” for Steve Jobs.
With 220 million iPods sold worldwide, Apple’s music player was named “Product of the Decade” and is compared to the Walkman in terms of cultural impact.
The phenomenal success of the “Get a Mac” campaign is attributed to the ads’ ability of allowing viewers to identify and connect emotionally with technology coupled with spot on casting.
The “Silhouettes” campaign achieves what is nearly impossible according to Adweek: defining a product without actually showing what it looked like up close.
Apple fell just short of winning “Digital Company of the Decade” and was bested only by Google. Google also won “Media Company of the Decade.”
Via: Apple Insider.
