2011 will see a rise in value conscious shoppers in India, predicts Global Retail Index – a new study commissioned by Microsoft Advertising and Aegis Media. The New Age shoppers in India are relying on digital media for research before actually shopping!
One of the most comprehensive of its kind, the research, studied in-store and online shoppers from four key retail sectors – groceries, apparel, home electronics, and fast food. It polled 19,000 shoppers across 17 markets in the world and gained some interesting insights into shoppers today!
With nearly 800 million Internet users residing in Asia Pacific alone, Asians outranked their counterparts in the US with 59 per cent of them using internet during pre-purchase decision process compared to 28 percent of consumers in the US.
The report also notes that consumers are spending considerable time online for back-end research to learn about good deals, promotions, discounts and the best options in the market.
Almost 70 per cent or more of shoppers in each of the four categories listen to what people say on the Internet – even if they don’t know who they are listening to.
The study also shows a clear and distinct rise in mobile phone and online purchase in India.