Microsoft’s Bing search now sports a new look. It has got a new logo too! The change of design in the Bing logo closely resembles the logos of Office programs, such as Word, Excel, and PowerPoint. The change is inspired by Fluent design, developed by Microsoft. It’s a system for creating adaptive, empathetic, and beautiful user interfaces with the intent to organize information in a way that feels instinctual.
Bing logo now sports a more Fluent Design
Bing.com logo now looks a bit more three-dimensional. The company has added depth, lighting, motion, and more to its aesthetic. Spaces feel clean, light and open. The symbol appears a bit larger as Microsoft wants to emphasize the content overlooks itself.
Talking about dimensions, the new logo is curvier. The lower case of alphabet B is made less pointed at the tips that are bit more disc-shaped. You can take a look and verify the changes firsthand.
This is how the Bing logo looks on Home Page and Bing Search page
Bing Home Page
Bing Search page
We are aware, Microsoft values innovation, product-level expertise and experience but the recent change highlights, the company has no dearth in design talent too.
Abou Bing – Bing provides a variety of search services, including web, video, image and map search products. It is developed using ASP.NET and owes its origins in Microsoft’s previous search engines:
- MSN Search
- Windows Live Search and
- Live Search
Although the change in design was not visible to us, @Daniel_Rubino appeared to have spotted this new Bing logo and experienced it, firsthand. It is probably visible to US visitors currently, if you have set Bing’slanguage setting to English-US.
What do you feel about the Bing.com new logo? Are you seeing it yet?