Bing slowly eating away at Google Search with new market share gain

Microsoft is slowly eroding Google’s core business, something many thought to have been impossible in the past. This is very much due to Bing Search, a service that was once viewed as a pariah, something the software giant should have thrown off to the dogs.

Luckily, the company’s newest CEO, Satya Nadella, saw a future in Bing and decided to beef up the platform instead of putting it aside or selling it off to another company. That decision seems to be paying off quite well for Microsoft since Bing added over $1 billion to Microsoft’s recent quarterly revenues.


A few years ago, Bing cost the software giant $1 billion per quarter, but it now appears as if those days are over as the search engine slowly moves to cause significant problems for Google’s core business.

The latest Comscore report claims that Bing has amassed a decent enough 21 percent of the search engine market share as it slowly eats away at Google’s massive share. At the moment, the search giant is sitting on top with 64 percent of the search market, and Yahoo is a distant third with only 12 percent.

The rise is likely due to the release of Windows 10 and the line of Surface devices. Windows 10 comes with Bing as the default search engine, and so does Microsoft Edge. The Surface devices are all powered by Windows, so ultimately they will all have Bing as the default search engine.

On the mobile front, Windows 10 Mobile and Windows Phone operating systems are powered by Bing when it comes down to search.

With the likes of Windows 10 and the new Surface devices being a success for Microsoft so far, it makes perfect sense why Bing is on the rise. We expect it to continue down this path unless the software giant finds a way to mess up.

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Vamien McKalin possesses the awesome power of walking on water like a boss. He's also a person who enjoys writing about technology, comics, video games, and anything related to the geek world.


  1. rob

    I switched to Bing for the Bing rewards program. If you hit the search engine enough times every day you can get $5 a month (or thereabouts) in Amazon gift cards. Easy money.

  2. Dan

    Even apart from the sweet Starbucks I enjoy on Bing once a month (of course, I pay for a lot more than that plus get way better Starbucks rewards from other vendors), I’ve been finding Bing an improved service generally and use it quite a bit more than a few dozen searches per day. What I’m really liking most about Bing at the moment is it’s giving me Google-like results minus “we’ve detected something unusual about blah blah blah…change your password, give repeated test answers, then still try later”…apparently Bing especially on Win10 is better at knowing ZenMate is a simple vpn extension to keep hackers at Starbucks away, not a “sudden throw-in with TORBorg and Daleks to hack and end the internet and the world”. Cheers!

  3. Ken Mackie

    Google is still the best search engine if you are wanting speed and relevancy.It was one of the first and it still works.Microsoft does not have to OWN everything

  4. Sandeman21

    i still use bing mainly for image searching and less ad driven web results. so no it is not the best, just better at commercially driven results. google filters and sorts results in many ways so that it gives you the kind of results most people were looking for. therefore it has more mass appeal. but different people have different needs and it is google that apparently has somehow lulled people into complete submission. not microsoft.

    Is it their populist ways of expression with their famous “don’t be evil” motto which in reality they are against that ethos in every single way!? Perhaps.

    It seems that you are unaware that google has entered far more sectors than the rest computing giants, and is trully the only one company who really tries to own everything and control everything not only around you, but even what makes you, well, you! . More recently, they attempt to present themselves as the experts on everything too. It doesn’t work.

    Microsoft always depended on partners and that is mainly why Windows Phone failed. Android is sold at a greater profit margin too! there is one more reason why most merchants will try to push you on it even if you go there to buy a different brand. So google bled to make sure that android tops their competitors no matter what! Even as it is, a worse technology than both iOS and Windows Phone. In reality it is the search and ad business that makes them profitable. Android is only a vehicle they hoped would lead them to control everything. That is why they praise mobile so much. It didn’t.

  5. Sam Iam

    Correction – $1b a quarter in revenues (sales), not earnings.

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