Microsoft Bing may not be a favorite search engine for many Internet users. But despite an extremely minuscule market share, Bing continues to serve as an alternative to Google search. Bing’s smaller market share doesn’t mean less progress. It’s quite the opposite.
Bing launches two new indexing APIs
Bing recently launched a new web portal dedicated to web publishers. It provides publishers with a couple of things: The Indexing API and content submission API. Indexing is the backbone of any search engine, be it Google or Bing, and Search engines should be able to crawl and index web articles published or updated on various online blogs and websites promptly.
Once the content is indexed properly, users of that search engine will be able to discover the content using relevant keywords. This is one part. As for the second part, online blogs and websites have flooded into hundreds of thousands or perhaps even more. Hence, search engines need to ensure the relevancy and the quality of content users discover.
Bing’s URL submission API solution
In this process, at times, Bing’s automated indexing might not work properly. In that case, Bing’s new portal offers an API solution to web publishers and SEO experts. This way, web publishers can notify Bing to crawl and index the newly created or updated content. It enables instant crawling, indexing, and discovery of your website content.
“Easy to plug-in API solution that websites can call to notify Bing whenever website content is updated or created allowing instant crawling, indexing and discovery of your site content.”
Bing’s Content submission API
In addition to the URL submission API solution, Bing also provides users with its new content submission API. It notifies Bing whenever a site content is created or updated, further eliminating the need to manually request specific URLs to be indexed.
“Easy to plug-in API solution that websites can call to directly send content to Bing whenever website content is updated or created without waiting for bingbot crawl.”
Meanwhile, some users claim Bing’s new real-time indexing solution helps them rank their articles on the search engine in less than minutes.