Microsoft to celebrate with its fans globally on Windows 10 launch
Microsoft will make available Windows 10 on July 29 across 190 countries as a free upgrade and with new PCs and tablets. And to celebrate the event with its fans globally, Microsoft announced its plans about the Windows 10 launch.
Yusuf Mehdi, corporate VP of Windows and Devices Marketing at Microsoft said :
“Windows 10 was built to empower people to do great things. We are thrilled to celebrate the launch of Windows 10 with our fans. “We’ll mark the launch of Windows 10 by celebrating the people and organizations that upgrade the world every day — and by helping them do more in their communities.”
Global celebrations, announcing #UpgradeYourWorld
Windows 10 has been unique, different. It has been built with feedback from fans, delivered as a service and offered as a free upgrade. The approach to launch too will be unique. Microsoft will focus on providing a great upgrade experience.Microsoft will celebrate the 5 million Windows Insiders and fans who played instrumental role in shaping Windows 10. Microsoft will host global fan celebrations, join thousands of retailers to help customers upgrade to Windows 10 and welcome newest generation via a new global advertising campaign and thorough online content.Microsoft will help people and organizations to do more in their communities with a new year-long initiative called Upgrade Your World.
Microsoft will partner with 10 global and 100 national nonprofits in the year-long initiative to help them upgrade the world. A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes.
Windows Insiders from 13 cities around the world including Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, São Paulo, and New York City are invited to join Windows 10 fan celebrations. Windows Insiders will be the first to receive Windows 10.
While more than 110 stores in US, Canada and Puerto Rico will join in to celebrate Windows 10 launch. Select Microsoft stores will provide Windows 10 demo experiences, prizes, giveaways and more. Also free in-store workshops will also help people. Retailers worldwide including Best Buy, Bic Camera, Croma, Currys/PC World, Elkjøp, Incredible Connection, Jarrir, Media Markt, Staples, Yamada, Yodobashi, Wal-Mart, and many more, will introduce programs to help people easily upgrade.
Global advertising campaign:
First wave of TV and digital ads will highlight how Windows 10 delivers a more human way to do with the help of Windows Hello and Microsoft Edge. This will begin Jul 20 in the US and July 29 globally.
An extra day off will be provided for Microsoft Employees worldwide to volunteer in their community at any time within the next year.
Microsoft further said,
We’d love to hear about the big and small things people are doing to make an impact in their community and beyond – we invite people to share their story using #UpgradeYourWorld, beginning July 29.
Microsoft will also crowdsource nominations for 10 nonprofits in countries including Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom and the United States.
So as can be seen, it’s a big global celebration that too year long bringing together everyone its fans, retailers, nonprofits.