There are tons of small businesses that need to have an online presence to be discoverable and attract more customers. The challenging part for these businesses is the cost as most of them might have a single-page website. The good news is that Microsoft, after taking a survey, figured that more than 36% of small businesses do not have a website, is now offers them free website creation through their Digital Marketing Center.
Features of websites created through Digital Marketing Center
The interesting part is that these businesses already have a social media page, but not having an official website is the missing factor. When creating a website through the Digital Marketing Center, here is what Microsoft offers:
- Import website information from a Facebook page or an existing advertising campaign.
- Build a website yourself quickly and easily using the website components.
- The website builder offers an action button, cover image, business summary, social posts, reviews, and everything needed.
Like the name says, Digital Marketing Center is Microsoft’s platform to allow business owners to run campaigns on social media. It offers all analytics tools that a business will need to figure out how consumers interact with the website. It also offers to use platforms like Google Ads, Facebook, Twitter, Instagram, and Microsoft Advertising from a single place.
However, it is not compulsory to use, and you can use the My Website page to create a website to represent their business for free. If that sounds like FrontPage 2021, I am sure those on the internet for a long time won’t be surprised.
That said, this is not something new. Many tools like this exist that allow social media campaign integration, including Google Business Pages, to aim at the local discovery.
Nevertheless, it is always good to have options, and there is not one tool that works for everyone. Read and signup on the Digitial Media Creation official website.