Microsoft launched Bing AI search last year, combining ChatGPT and Bing’s capabilities. Microsoft has gone a step ahead in the search battle and is introducing Bing Generative Search powered by generative AI and Large Language Models (LLMs).
Bing Generative Search introduced
Bing has been trying to increase its market share and expand its user base. It is succeeding gradually by maintaining the balance between AI and traditional searches. In February 2023, Microsoft added ChatGPT capabilities to Bing. It appears when users click on the Chat button without dominating the traditional search results. Microsoft has gone a step ahead and introduced Bing generative search, which has generative AI capabilities powered by generative AI, large language models (LLMs), and small language models (SLMs).
When a user searches a query on the new Bing generative search, it finds matches in the millions of results and provides information that is easy to read and understand. The information is cited with the source links from where it has been taken. This enables the user to click on the links and dive deeper into the information. Microsoft has planned for Bing’s generative search to display along with the regular search results that contain links.
The new Bing search results page contains a Bing generative search tab, traditional search results beside it, summarized answers for your queries along with the links, document index, and Related sections.
Currently, Bing generative search is available for a limited number of users to try. Microsoft has not made any announcement on when exactly the feature will be available to all users worldwide. Microsoft has stressed the point for web publishers that they want to make clickable generative searches to create a healthy web ecosystem. The new features are slowly released after getting feedback from the users and improving it with time to give a great search experience to the users.
We urge readers to check out Bing for a week and see how you like it. The chances are that you will stick with it!
