The computers on display in the Microsoft Store come without any run-of-the-mill “crapware“; the derisive term used for generic trial software and other unwanted programs that commonly clog new PCs when they’re shipped by computer makers.
Under a new initiative called “Microsoft Signature PCs,” the company has removed those programs from the computers it’s selling and loaded them instead with full versions of its own Windows Live software and services, plus programs such as Silverlight, the Zune software, and Adobe’s widely used online technologies.
It’s an interesting move by Microsoft on multiple levels.
Most notably, it’s a sign that Microsoft is asserting itself more aggressively into the PC distribution process, trying to ensure a quality experience for people who buy Windows PCs.
Apple has long had an advantage over Microsoft because of its ability to control the end-to-end computing experience, from hardware to software to the retail store.
Of course, the vast majority of Windows PCs will continue to be sold through traditional retail stores and direct from PC makers, so the biggest potential for Microsoft’s “Signature PC” initiative is to lead by example, feels TechFlash.