Microsoft to rebrand SkyDrive as a result of settlement with BSkyB

Last month a TV broadcasting group BSkyB dragged Microsoft to court over copyright infringement of two of their UK registered trademarks named ‘SKY’. Though apart from the root word “Sky” both the services have nothing else common in between them.

skydrive

Today, the result of the verdict has come out. In a confidential settlement, the giant software maker has been ordered to change the name of their cloud-based storage service SkyDrive to something else. Microsoft can’t pledge any further appeal and has been granted a sensible period of time to rebrand their cloud-storage service and get done with this transition. It is yet not known when Microsoft will announce the new name. Rumors do suggest that the name Microsoft Drive may be under consideration.

Being a confidential agreement, the financial stats and any other details haven’t been make known to the public. In a statement, a Microsoft spokesperson said,

“We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.”

This isn’t the first time Microsoft has been found muddling over name disputes, last year, a rumor of Microsoft thinning the term “Metro” to describe their Windows 8 apps because of its assertion with a Germany’s Metro AG did round on several social networking sites.

It is worth knowing that Sky once had a cloud service named Sky Store & Share in the past. The service allowed its customers to store photos, files and calendar. That might be why the court favored BSkyB.

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Susannah Lindsay quit her job a few years back to settle down in a life of domesticity. She has been living in Los Angeles for the last three years, and enjoys following new gadget releases and the latest happenings on the technological front.

4 Comments

  1. Jason

    SkyDrive is a nice name. It will be sad to see Microsoft change it.

  2. Mark Robinson

    I agree, a great name indeed (and I sure hope ‘Microsoft Drive’ isn’t the best they can come up with to replace it…)

  3. Gregg L. DesElms

    If I were a giant like Microsoft, headquartered in the US, I’d not more change a big brand name like that than I would shoot a bullet into my own forehead.

    Microsoft should, first, turn-off Skydrive to all persons and companies in the UK; and then it should buy BSkyB (do a hostile takeover or whatever is necessary to outright own it), then shut it down (makiing all its employees without jobs), and then sell-off all its assets.

    Let the UK judge wear and answer for THAT responsibility!

    Sheesh. Ridiculous. [shakes head in disbelief]

    Gregg L. DesElms
    Napa, California USA
    gregg at greggdeselms dot com

  4. Basil iscus

    Why not just change it to MiDrive? 😉

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