Surface RT is more cool than Apple, according to teenagers

It looks like Apple has lost its shine among the teenagers. Since last year many reports claimed that Apple devices  are used more by parents than kids. It still continuous this year and here comes a more interesting survey.


Buzz Marketing Group has reported that Apple devices have become less popular among the kids. It was the time when kids showed off their Apple products that made them more cool. Things have changed now, the report says Microsoft…  Surface has taken over the Apple. Kids and teenagers find Microsoft Surface RT tablet more cool than Apple product. The Surface RT tablet innovates the tablet market with minimal design and great software within it that drew teenagers attention.

Why is surface more popular than Apple? ‘Apple is too popular to be popular’ and that’s why kids and teenagers are buying Surface RT or Galaxy smartphones instead.

According to Buzz Marketing Group,

“Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”

Apple has taken over Microsoft for its coolness from the past few years. With Microsoft launching and all-new Windows 8 with live-tiles, teenagers are finding Mac OS’s traditional user-interface boring or less cool.

The same has happened with iPhone and Windows Phone. Apple is using the same user-interface on its iOS device since 2007. Kids these days don’t prefer it over the Windows Phone’s Metro UI, says the report. It looks like in coming years teenagers will take their hands-off the Apple.

Via BGR.

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Roger Dunning is a technology evangelist. He lives in New York with his wife and pet dog. You can find him 24×7 on the Internet.

One Comment

  1. Gregg L. DesElms

    You know… I’m no friend of Apple.  But, c’mon!  This couldn’t have been written more like Microsoft marketing language if it had been authored by its ad agency or marketing department…

    …which, no doubt, commissioned the study.  Surprise, surprise who came-out on top.

    I can go into any mall and observe which devices all the kids are carrying around, and such anecdotal evidence would, I’ll bet, fly in the face of this study.Sheesh.You know, is it asking too much that the authors, here, not simply copy-and-paste from press releases?  Is it asking too much that they behave like actual journalists, and treat the press release as merely one side of the story… a place to merely begin; and then they go out and get another side of the story… another quote?  Maybe research to find out if Microsoft commissioned Buzz to do that study?Hmm?  Is that asking too much?  Even if you’ve not been to journalism school, would it be wrong to suggest that maybe you at least take such as one of the non-college-credit, but nevertheless quite credible journalism couses offered by distance learning from any of a number of providers in the UK?  Or maybe take a few free online courses from one of the non-profit journalism foundations in the US?  Or maybe just read a journalism book?  Is that asking too much of people who fancy themselves journalists, and ask of us that they not only read, but actually take seriously their work?Hmm?  Is that asking too  much!  Be a professional!  Don’t fall for everything that arrives in your inbox from the self-interested and willing-to-lie.[shakes head in disbelief]  See?  This is what happens when critical thinking skills are not taught, first and foremost, in high school and college.Oy. [sigh]_____________________________
    Gregg L. DesElms
    Napa, California USA
    gregg at greggdeselms dot com

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