Twitter to launch url shortner:

Twitter will roll out a link shortener service coming summer: .

Twitter will automatically shorten, or, as it says, “wrap” all links automatically, whether you are tweeting from the company’s website, or using a third-party client.

When this is rolled out more broadly to users this summer, all links shared on or third-party apps will be wrapped with a URL. A really long link such as might be wrapped as for display on SMS, but it could be displayed to web or application users as – or as the whole URL or page title. Ultimately, we want to display links in a way that removes the obscurity of shortened link and lets you know where a link will take you.

If you are already partial to a particular shortener when you tweet, you can continue to use it for link shortening and analytics as you normally would, and we’ll wrap the shortened links you submit.

The move would be terrible news for third-party url shorteners, I suppose!

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Anand Khanse is the Admin of, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. He enjoys following and reporting Microsoft news and developments in the world of Personal Computing & Social Media.


  1. is about to die… Again.

  2. Grr

    Thanks for sharing.

    The move would be terrible news for third-party url shorteners–> Yes, but not sure how good it would be, as the use woudl still be limited..

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