Apple prefers Bing to power Siri’s web search in iOS 7

Siri in iOS 7 gets a new look, a new sound, new capabilities and don’t be surprised  – Bing will power Siri’s new integrated web search. Yes Bing replaces Google! This was announced at the Apple’s Worldwide Developers Conference. As you know Siri is the intelligent personal voice assistant  for iPhone and iPad that answers your queries just by speaking to it. Siri understands your natural speech. This Bing’s collaboration is a new beginning with Apple.


Bing’s Corporate Vice President, Derrick Connell wrote about this Bing collaboration with Apple on the Bing Blog :

Today at WWDC Apple announced iOS 7, which brings Bing web search integration to Siri, Apple’s breakthrough personal assistant, for the first time.

Starting this fall with iOS 7, Bing will power Siri’s new integrated web search. When users ask Siri a question either the specific answer or web search links will now be delivered automatically so users can find information even faster.

Bing was designed from the outset to be a great place for web search helping customers quickly find what they are looking for and get more out of search. We are thrilled that all the great results people have come to know and love on Bing.comwill now be available to Siri users on iPhone, iPad and iPod touch.

Making sure customers can have access to the power of Bing where and when they need it has been a big focus of the work we have done over the past few years, and we are excited to work with Apple to deliver it to Siri users this fall.


It’s an exciting collaboration for Bing with Apple, to bring Bing web search integration to Siri though people can still opt for Google search results if they specifically asks Siri to search Google.

Google still remains the default Web search engine in the Safari browser for iPhone and iPad, but who knows we might see more such collaborations replacing Google!

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Vasudev G. is a Technology Enthusiast. He is a Windows Insider MVP and is committed to Microsoft technologies and products.

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