Google AdSense revenue share model : Publishers keep 68%

Google has issued a statement, about its Google AdSense revenue sharing model, thereby laying to rest all sorts of speculation on the internet, on this subject.

Google AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search.

AdSense for content publishers, who make up the vast majority of  AdSense publishers, earn a 68% revenue share worldwide. This means Google pays 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion is kept by Google.

AdSense for search partners get a 51% revenue share, worldwide, for the search ads that appear through their implementations. 49% is retained by Google.

AdSense products also include AdSense for mobile applications, AdSense for feeds, and AdSense for games. However Google is not disclosing the revenue shares for these products at this time.

TheWindowsClub uses Google AdSense for contextual & search advertising & Kontera in-text ads for monetization, and we are very satisfied with the performance of both. I sure would love to hear from fellow bloggers what their experiences have been, about   monetizing their own blogs.

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Anand Khanse is the Admin of, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. He enjoys following and reporting Microsoft news and developments in the world of Personal Computing & Social Media.


  1. Arjit

    Thank you for the share! 🙂

  2. i submited my adsense application in 2008 for the very first time and guess what? they disapproved it. how ever i created a new blog for technology, mobile phone, computer etc. etc and resubmitted it. google approved it within 3 days! i was amazed. but still my blog is in review so that i see no google ads in my blog. yet i am happy.

    but i just can’t understand what to blog about in my blog anymore. i appreciate if somebody with experience give me some adsense advice… 🙂 🙂

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