Microsoft has renamed Microsoft Advertising as Yahoo Bing Network. Yahoo Bing Network will now be the new official name for their combined search marketplace. The adCenter platform will henceforth be called as Bing Ads.
Today we are pleased to introduce you to the Yahoo! Bing Network, the new official name for our combined search marketplace. It reflects the commitment of both Microsoft and Yahoo! to bring you a broad, high-value, and engaged audience that helps grow your business, says a blog post at YahooBingNetwork.com.
The combined network accounts for 151 million unique searchers in the U.S. who are likely to spend 24% more than the average searcher, and likely to spend 5% more than Google searchers in the U.S., according to Microsoft.
In addition to Yahoo! and Microsoft Core Search sites, the Yahoo Bing Network will represent partner sites like Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network.
If you are planning to sign up, you can head over to BingAds.com.