Yahoo Japan has announced that it will adopt Google’s search engine technology, rather than Microsoft’s which is used by its strategic partner Yahoo Inc.
The majority share-holding in Yahoo Japan, is by Softbank, which has a 40% stake. Yahoo Inc owns around 35% of Yahoo Japan. The Chairman of Yahoo Japan is Softbank’s President son, Masayoshi.
Yahoo Japan is the most popular search engine website in Japan. It has about a 57% share of the market. Google’s has a share of 30% whereas Bing has a share of about 3%.
The deal will see Yahoo Japan use online advertising and distributions systems developed by Google.