Yahoo starts search engine “make over”, looks to reclaim the #1 spot

Today, Google and Bing, easily enjoy the position of #1 and #2 search engines respectively in the web world. But here comes the challenge. And it comes from none other than Yahoo!, the former #1 search engine, who has shown its intention to go for a complete “makeover” and come up with interesting changes.

Yesterday, through a post on its official Tumblr blog, Yahoo announced a new, modern design for web search that puts results on front and center. You can just compare below, Yahoo Search, before and after.

Yahoo Search Engine

Revealing that this is just the first change, Yahoo Search vice president Laurie Mann mentioned

“When it comes to search, nothing should stand between you and your results. That’s why we’ve placed search results higher on the page. And thanks to some under-the-hood performance improvements, many of you will notice that the page also loads faster. We’re also introducing a new navigation bar at the top of the page so you can easily browse other Yahoo! sites. Over time, we’ll be rolling out the navigation bar across more Yahoo! Properties”.

If you observe the changes made in the search result page you fill find the design in line with the new homepage.

Yahoo Search Engine

Yahoo has shown aggression off late

Currently, Google and Bing, dominate search engine market having a share of 67% and 18 respectively. However off late there are enough indications from Yahoo to penetrate its opponents market by coming up with aggressive changes and modification. Recently, it bought shutdown of old Classic mail asking users to upgrade to the new Yahoo mail with automatic content scanning.

Also having former Google executive, Marissa Mayer working as its chief executive, Yahoo certainly would know how to make it tough against Google and Bing.

So, with all  the recent design changes, would you switch to Yahoo search engine?

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Ankit Gupta is a writer by profession and has more than 7 years of global writing experience on technology and other areas. He follows technological developments and likes to write about Windows & IT security. He has a deep liking for wild life and has written a book on Top Tiger Parks of India.


  1. hvanleeuwen

    why does it say “powered by Bing” in the footer by Yahoo ?

  2. Ankit Gupta

    Hey, that’s a real good observation.

    On July 29, 2009, Microsoft and Bing entered in a 10 year deal where Bing would power Yahoo search. As per the deal,Yahoo would get 88% of the revenue from all search ad sales on its site for the first five years. Though Yahoo would still maintain its own user interface, but will eventually feature “Powered by Bing” branding on its search engine.

    There are also humors these days that Yahoo is looking to get out of this deal.

  3. jensenjs

    Because it is powered by Bing.

    They use the Bing search engine, just like some use google and others again use Google’s search engine.

    It is not that different form the many games throughout the years, where many games used the ID software Doom 3D machine, later many others used the HalfLife machine.

    It is the way you use the machine, how to filter, sort and present the result.

    Eks. how they use the meta tags in the header from the home pages.

    Here is one of the older problems, where the search pages like AltaVista/Google/Yahoo and Bing had, this is now almost solved, but there are much more in filtering, sorting and presenting the data. And that is properly the most important feature in the search homepage.

    I am pretty sure that if you took made both Goggle and Bing search engines make an identical search they would came up with almost 100% identical results.

  4. Ankit Gupta

    You are right to make the point. But if you make identical search in Yahoo,Bing and Google, you will get similar results but not all

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